Centennial Spine and Pain × G Media
See the plan
Prepared for Centennial Spine and Pain · August 2026

Every video on your website was made by somebody else. None of your doctors are in them.

Your video library is six animations produced by medical device manufacturers. Nine providers across four offices and three states, nearly forty years of practice behind the founder, and a patient watching that page learns to trust the device company instead.

9providers
4offices in three states
580Google reviews
0videos featuring your doctors
The audit · where you stand today
You are buying attention aggressively and sending it to a page that sells somebody else's brand.

We audited every orthopedic and spine practice in Southern Nevada, including what each one is currently paying for. Centennial is spending harder on Google than any practice we looked at. The problem is not effort or budget. It is what waits at the other end of the click.

71
Google ads on record, running the day we checked. All text. Zero video creative, ever.
Google Ads Transparency Center · Centennial Medical Group, August 2026
9
providers across Las Vegas, Albuquerque and Chicago — including a founder with nearly four decades in anesthesiology and a triple board-certified pain physician.
centennialspineandpain.com provider directory
580
Google reviews averaging 4.65, earned across two Las Vegas offices.
G Media market survey · Google Places, August 2026
Your video library, in full
  • IO CORE new approach to Osteoarthritis — device manufacturer
  • Mild Procedure Animation, Lumbar Spinal Stenosis — device manufacturer
  • PainTEQ LinQ SI Joint Stabilization System Animation — device manufacturer
  • Webinar: New Option to Treat Low Back and SI Joint Pain — device manufacturer
  • Nalu SCS & PNS Therapy Overview — device manufacturer
  • INTRACEPT Intraosseous Nerve Ablation System — device manufacturer
  • Page two: a dead embed reading "There's a new version available!" — the vendor changed the video and your page broke

Every entry on centennialspineandpain.com/video-library, reviewed page by page, August 2026. None features a Centennial physician.

The gap
Borrowed content builds somebody else's trust
A patient deciding on an SI joint procedure watches a polished animation and comes away reassured about PainTEQ. Your physicians did the training, take the risk and deliver the result — and appear nowhere.
The gap
Seventy-one ads, nothing waiting behind them
The spend is real and it was running the day we checked. But every click lands on text and stock animation. Ads rent the attention. A channel keeps it.
The gap
No channel, no social, anywhere
No YouTube channel exists. There is no Facebook, Instagram or LinkedIn link on any page of your site. Everything you have made lives on one server and reaches only people already there.
The good news · you already started
You filmed three real patient stories. Almost nobody can find them.

This is the part that makes Centennial worth writing to. Most practices we audit have nothing filmed and no patient willing to sit down. You already cleared both hurdles.

Already made
Three captioned patient films
Mr. Carr, Mr. Kirkland and Mr. Wickett, produced with burned-in captions and published in December 2024. Somebody paid for these and did them properly.
The problem
They live as files, not as video
All three sit in your website's uploads folder as MP4s. No channel, no search results, no social distribution — they can only be seen by someone already on your homepage.
What it proves
Your patients will go on camera
Three already did. That willingness is the hardest ingredient in medical video to source, and you have it before we start.
Nine providers, four front doors, and not one of them filmed
Las Vegas · Lanzkowsky, MD — founder Las Vegas · Krauchuk, DO Las Vegas · Baumgartl, MD Las Vegas · Alvarado, MD Las Vegas · Blythe, PA-C Albuquerque · Watkins, MD Albuquerque · Dahlgren, MD Albuquerque · Corral, NP Chicago · Harb, DO

From your own provider directory, August 2026. A patient assigned to a physician they have never seen is nervous. A patient who has watched that physician explain their approach for two minutes is already most of the way to trusting them.

The market gap
Las Vegas spine and pain has no video leader. Not a weak one — none.

We surveyed 72 orthopedic and spine practices across Southern Nevada. Eighteen have a YouTube channel of any kind. Nine have a video page. The largest channel in the entire category has 883 subscribers — and it has published nothing since 2024.

Crovetti Orthopaedics
883
Center for Wellness Orthopedic
217
Ortho Las Vegas
163
Advanced Orthopedics & Sports Medicine
136
Nevada Orthopedic & Spine Center
63
Centennial Spine and Pain
no channel

YouTube subscriber counts for Southern Nevada orthopedic and spine practices, G Media survey, August 2026. Bars to scale against the category leader.

The asymmetry
The whole category is under a thousand subscribers
Not one practice in this valley has built an audience worth defending. A single well-made local series passes the leader inside a year, and the leader has already stopped.
Why it stays open
This is a build, not a boost
Video is a six-to-twelve month consistency commitment and nobody in this market has shown the appetite. The category is wide open, and the first group to commit takes it.
What G Media builds
A doctor-authority video engine, filmed in Las Vegas.

Not a social media manager posting stock graphics. A production company that shows up with a crew, films your physicians, and turns each filming day into a month of content.

🎬
Your procedures, in your physicians' words
The same subjects the manufacturer animations cover — spinal stenosis, SI joint stabilization, nerve ablation, spinal cord stimulation — explained by the doctor who will actually perform them. The vendor animation tells a patient how the device works. Your physician tells them whether it is right for them, and that is the video that books the appointment.
👤
Physician profiles — nine providers, nine front doors
A founder with nearly forty years, a double board-certified pain and rehabilitation physician, a triple board-certified anesthesia and addiction specialist, and a physician who came to medicine through mechanical and biomedical engineering. Those are compelling stories and not one of them has been filmed.
📣
Rescue the three films you already own
Mr. Carr, Mr. Kirkland and Mr. Wickett go onto a real channel with proper titles and descriptions, cut into vertical clips, and embedded where patients are deciding. Work you already paid for starts earning immediately.
🎯
Video creative for the ads you are already buying
Seventy-one live text ads and no video. The same filming day produces the video creative your campaigns have never had — and gives every click somewhere real to land.
🗺️
Built once, used in three states
Las Vegas, Albuquerque and Chicago. Procedure explainers travel across all four offices; only the physician profiles and local cuts change. Multi-market practices get more out of a video library than anyone else and almost never build one.
📅
Channel management, end to end
Channel buildout, publishing calendar, titles and thumbnails, captions, descriptions written so AI search tools can cite you, and a monthly scorecard. Your team's only job is to show up and be doctors.
Why G Media
A Las Vegas production company, not an agency retainer.
Two studios on Durango
A podcast set and a production stage. When a physician has a free hour between cases, there is somewhere to film that same day.
On location at your offices
Full crew on East Russell or North Decatur, worked around clinic and procedure schedules.
Same-week delivery
Film this week, publish this week. Medical video dies from slow turnaround more than anything else.
Medical vertical experience
HIPAA authorizations, FTC testimonial rules, no PHI on camera, nothing publishes without sign-off.
You own everything
The channel, the raw footage, the finished library — all of it belongs to Centennial Spine and Pain. Unlike the animations on your site today, nobody else can change it, replace it or take it down. If we ever part ways, the entire asset stays with the practice.
The plan
Three phases. Start small, prove it, then take the category.
Phase 1
Foundation
Weeks 1–6
  • Strategy session with your operations lead and a first group of physicians
  • Channel built and branded, linked from every page of your site
  • Your three existing patient films republished properly and cut into clips
  • First filming day: five Nevada provider profiles and the first procedure explainers
Phase 2
Authority
Months 2–6
  • Monthly filming rhythm across both Las Vegas offices
  • Your procedures replacing the vendor animations, one by one
  • Albuquerque and Chicago providers filmed
  • New patient films, compliance approved in advance
  • Video creative delivered into your live Google campaigns
  • Monthly scorecard: views, search rankings, calls attributed
Phase 3
Category leadership
Month 7 onward
  • Weekly publishing across long form and Shorts
  • The Centennial podcast, recorded in our studio or yours
  • Referral content aimed at the physicians who send you patients
  • AI search visibility — structured so ChatGPT and Google's AI cite you
  • Quarterly strategy review with your leadership

Each phase is a decision point, not a commitment. We review the scorecard together and move forward only when the practice wants to.

Las Vegas is going to have a spine and pain authority on video.

You have nine providers, four offices, budget already moving every day, and three patient films that prove people will sit down for you. What none of it has is a doctor on camera and somewhere for it all to live.

Luis Barraza · Founder & CEO, G Media · Las Vegas